The Limited Edition Schlep Bag by Roots Canada Ltd

How much do you schlep around in your handbag? The Schlep Bag, a limited edition tote bag by Roots Canada Ltd., was a handbag or purse that was perfect for toting or schlepping around whatever it is that you carry to work, to play or to the gym. The only problem is that it was a VERY limited edition bag. Roots only made 10. Yes, you read correctly. Ten bags. Period. Which means, of course, that most of us cannot have one no matter how badly we want one.

Why only ten? I believe it was done in the name of marketing. Limited edition offers appeal to people on a couple of levels. They offer an exclusive product and they offer an opportunity to own something that not very many other people will own. For retailers though, who are finding times tough, they help create a sense of urgency on the part of the consumer. If you liked this bag when it became available, you could not hesitate. You had to act right away.

One other benefit of such a limited edition bag, of course, is the free publicity it brings. Roots has built its success on some smooth marketing moves; I would say this fits right in with some of their other success stories.  

If you love Roots leather, you should check out the Roots leather bags here on eBay.

Brenda

Treasures By Brenda

Leather photo by Felipe Santana on Unsplash.